|
Why is it that regardless of how much value you build or how good a relationship you create with your prospect, they object anyway, when you attempt to close them on taking delivery? The answer is simple. The sales process, used by most among retail automotive stores, has taught the consumer it’s profitable to object. So, in effect, over the last 30 years the automotive retailer has trained the consumer how to buy while failing to offer its sales teams any new ideas as to how to sell!
|