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“Hope” is NOT a Good Strategy! Too many sales people base their income and careers on “hope.” As in… - I hope I have a good month.
- I hope somebody comes in with great credit, lots of cash or equity and no Internet access.
- I hope my dealer spends big money on advertising this month,
- I hope I get a better pay plan.
- I hope somebody builds a vehicle in such hot demand that we get sticker plus on all of them and we have lots of them.
In business, losers hope, winners use superior strategies.
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OUR BUILDING BLOCKS
Every strategy, tactic, WordTrack and worksheet we create passes the
integrity, trust, logic and mathematically
correct test. You will never be ashamed to use anything we teach, because we won't
ever ask you to say something to a prospect that defies these four principles.
Integrity builds trust, trust keeps you engaged longer,
then logic and math help justify the customers
decision.
We believe in them so much that we made these cornerstones the building blocks of
everything we do.
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HERE ARE 10 WAYS WHICH THE REDZONE IS DIFFERENT (AND BETTER) THAN ANY OTHER PERFORMANCE
IMPROVMENT PROVIDER
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WordTracks: Because our prepared responses are logical
and integrity-based, salespeople find them easy to learn, adopt as their own and
use with the customer. It's the usage and subsequent increases in productivity that
set our training apart.
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Objection Resolution Worksheets: These are paint-by-numbers
in design, accelerating the learning and providing visual aids for use with the
customer. Using logical worksheets backed up by mathematics is congruent with the
way the consumer makes their purchasing decision.
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Presenting the Numbers: The single most poorly coached
activity is the presentation of the offer to purchase to the customer. We use
techniques employed by the best negotiators in the world, but never before taught
to retail automotive sales team members.
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The Retail Life Trade Defense: This product provides the
sales team member what they have lacked for 30 years - an honest, logical and mathematically
sound justification of the customers trade value. Not every customer will buy
the number, but they cannot logically dispute the soundness of the justification
and it almost always lowers the customers acceptable trade number.
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Instant RealPlay Video Coaching: The pressure of performing
in front of the camera surpasses the pressure of trying to close with a customer.
Confidence is bolstered to the point that they are significantly more likely to
use the techniques with a live prospect.
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RedZoneAuto.com Tool: Our full library of tools are located
here including all video and audio presentations, worksheets, reports and offer
an immersive, self-directed learning environment.
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Comprehensive Follow-Up Program: Working with your sales
team 1-on-1 after they are familiar with the fundamentals allows us to tailor the
learning to the individuals and keep your team on the sales floor longer.
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Homework: The homework we assign sales team members
is necessary as a learning tool, a commonly accepted practice among sales professionals,
and will quickly allow you to measure the commitment levels of your individual sales
team members.
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Management Accountability Reports: Our sales process assessment
sheets measure and quantify the value of the training investment. With the
help of your office staff we then provide you an objective way to value your investment.
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Access to Blogs, Forums and Monthly Chats: Even more material
and content designed to improve performance and foster information-sharing can be
found on our weekly blogs and monthly chats.
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