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An absurd and ridiculous “first offer” to purchase on the part of the dealership eliminates any collaboration and destroys any trust that might have existed between the parties. This doesn’t mean you shouldn’t ever ask a customer for MSRP plus! If you are reasonable and factual with your first offer to purchase, that should beget a reasonable and factual counter offer or even a close. Articulating factual and truthful statements concerning your first offer to purchase is vital to the success of the negotiations.
 
DO YOU HAVE WHAT IT TAKES TO OWN THE ZONE?
RedZone Automotive Closing Technologies
More than a new idea, it's a new way.
The automotive RedZone is the critical point of the sale...the write-up.
Every tactic, every word, every gesture...is the difference between winning or losing the sale.
Do you have what it takes to win?
Do you have what it takes to own the zone?
WHY DO SALES CONSULTANTS FAIL?
Not all, but most do fail. Explanations that are customarily given for it don't add up.
  • It's NOT the salesperson
  • It's NOT the product
  • It's NOT that people object to the process of negotiating
The only possible explanation is that what car salespeople are trained to say and do has the opposite of the intended effect.
THE FOUR CORNERSTONES OF REDZONE
Every strategy, tactic, WordTrack and worksheet we create passes the integrity, trust, logic and mathematically correct test.
You will never be ashamed to use anything we teach, because we won't ever ask you to say something to a prospect that defies these four principles.
A GAME PLAN BUILT FOR YOU
RedZone is flexible for the needs of everyone and every team.
  • Dealerships can choose from four packages, or allow us to help you build a custom training solution for your dealership

  • Individuals can sign up for free or become a Premium member
WE ARE NOT A CONVENTIONAL TRAINING COMPANY
Our content and methodologies have been categorized as counter-culture, new, anti-establishment, long-needed, and new-school (as opposed to old-school).
If you're looking for "warmed-over" 1975 selling tactics, we're not for you.
An Inside Look at the RedZone
UPCOMING WORKSHOPS
Schedule to be released Fall 2008
Chat Live With: Steve Richards
June Topic: Change the Language, Change the Results
Live Chat: Fall 2008
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